NOTES FROM MARS / 03 · WEB & SOFTWARE

What’s the difference between web design and web software?

How to define the right need for a brand site, custom software or business workflows.

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Practical guide

What’s the difference between web design and web software?

A guide to scoping brand sites, custom software and business workflows is coming soon.

The full article will be published soon. The listing summary outlines the direction of the topic.

Mars Digital Editorial Team

Practical notes for your brand from a team that thinks marketing, design and technology together.

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One idea opens another.

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SOCIAL MEDIA

How to build a social media content plan

From “what should we post today?” to a brand that knows why each post exists. A practical guide to turn your goals into a weekly plan.

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DIGITAL MARKETING

What to clarify before you start advertising

Audience, offer and landing page: the essentials before paid media goes live.

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ARTIFICIAL INTELLIGENCE

Where should you start when creating brand content with AI?

Before a single visual: idea, brand voice and creative direction.

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FROM PLAN TO PRODUCTION

Your brand has a
story to tell.

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